The list of winners paints a creative though somewhat confusing portrait of a sector trying to get to grips with the multitude of ways brands can communicate to consumers these days. The other obvious trend is just how sprawling the marketing industry – and therefore the spread of awards categories – has become. This cuts across virtually every category type (bar maybe entertainment), but includes a wide variety of creative ideas. If you are after trends, the winners show an ongoing preference by jurors to award purpose-based work, with the Grand Prix list heavy in examples of brands doing work that aims to make a difference in society. With such a vast amount of winners of the top prizes, there is no space to acknowledge the additional golds, silvers and bronzes here, perhaps raising the question of whether such a bumper crop of Grand Prix gongs undervalues the other awards somewhat. Here we have gathered together only the Grand Prix winners, which by themselves amount to 35 campaigns awarded across 30 categories. Nothing is going to make up for not being able to booze and schmooze in the sun, of course, but adland has made it clear just how much a Cannes Lions award means via an outpouring of joy by the winners across social media.Īnd there have been a lot of awards.
As Covid-19 is still causing havoc across Europe, the physical event in the south of France was once again cancelled for 2021 but this time the awards have gone ahead, with the winners revealed via a virtual event held over the week, which also featured industry analysis and the odd starry talk. With the annual event cancelled last year due to the pandemic, this year’s awards are huge, encompassing two years of creative work.
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